Results & case studies

We build systems around business goals.

Real social media management and digital marketing case studies from our work with businesses in Nigeria — the challenge, our approach and the documented results.

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Documented results

+3,052.4%Reach increaseTrauma & Psychotherapy Client

+200%Link-click increaseTrauma & Psychotherapy Client

+188.89%Website-visit increaseHealthcare Client

+28.28%Reach increaseHealthcare Client

Case study 01

Trauma & Psychotherapy Client

Industry: Mental Health / Psychotherapy
Services: Social Media Management
Platforms: Instagram, Facebook, LinkedIn
Timeline: 30-day documented performance period

The challenge

The client had valuable expertise and a meaningful service but needed a stronger digital presence that could communicate that expertise clearly while creating meaningful audience engagement.

The goal wasn't simply to post more content. The brand needed a social media strategy capable of moving people through a journey:

Discover
Follow
Engage
Click
Enquire / Book

The objective

Strengthen the client's online positioning
Build authority around their area of expertise
Increase meaningful engagement
Increase visibility
Support enquiries and service bookings

Our approach

TM Digital Biz Services developed a content and conversion strategy built around four major content functions:

Education

Content designed to answer audience questions, simplify complex topics and provide practical value.

Storytelling

Relatable stories and conversations designed to create emotional connection and encourage audience participation.

Authority

Content that positioned the client as a knowledgeable professional within their field.

Conversion

Strategic CTAs and content designed to move interested audiences toward resources, enquiries and bookings.

We also introduced a lead-magnet approach using a 5-Minute Calm Guide to create another pathway between social-media content and the client's service ecosystem.

The results

+3,052.4%Increase in reach

+200%Increase in link clicks

The result wasn't simply more people seeing the content. The strategy created a stronger connection between visibility, engagement and action, giving the brand a clearer digital pathway toward potential clients.

Case study 02

Lagos-Based Catering Business

Industry: Food & Catering / Events
Services: Social Media Management
Platforms: Instagram and TikTok
Timeline: April–May 2026

The challenge

The business wasn't simply selling food. It was selling an experience and a service capable of handling:

Weddings
Birthdays
Burials
Corporate events
Office catering
Food packs
Private events

The challenge was to build a social presence that communicated the breadth of the business while making the brand more visible to potential customers looking for catering services.

The objective

Increase brand visibility
Strengthen the business's digital presence
Position the brand as an event and catering option
Generate more enquiries

Our approach

Rather than treating the account as a traditional food page, we developed content around the wider catering business. The strategy included:

Product & food content

Showcasing the quality, presentation and variety of the food.

Event catering content

Showing how the business could serve different event types and occasions.

Short-form video

Using Reels and TikTok-style content to increase discoverability and visual engagement.

Seasonal campaigns

Creating timely campaigns around major occasions and customer buying periods.

Conversion content

Using clear CTAs designed to encourage potential customers to enquire and book.

Documented results

+158.31%Increase in reach

+300%Increase in link clicks

Case study 03

Healthcare Client

Industry: Healthcare / Health Maintenance Organisation
Services: Social Media Management
Platforms: Facebook, Instagram, TikTok, LinkedIn
Timeline: 2026

The challenge

Healthcare and health-insurance communication can be difficult to simplify. The audience needs to understand what is being offered, why it matters and what action they can take — without being overwhelmed by technical language.

The client therefore needed a digital content strategy that could make healthcare information more accessible while strengthening visibility across multiple platforms.

The objective

The documented strategic objectives included:

Increase followers by 50% within six months
Increase engagement by 200%
Generate 100 leads per quarter
Strengthen visibility across six digital platforms
Educate the audience about healthcare and HMO-related services

Our approach

TM Digital Biz Services developed a multi-platform strategy focused on:

Healthcare education

Brand awareness

Audience engagement

Conversion

Documented results

Month-on-month performance

+28.28%Increase in reach

+188.89%Increase in website visits

Case study 04

Financial Services & Agency Banking Client

Industry: Financial Services / Financial Inclusion / Agency Banking
Services: Content Creation · Social Media Management
Platforms: Facebook, Instagram, LinkedIn and TikTok
Timeline: 2026–present

The challenge

Financial inclusion and agency banking are technical subjects. For many audiences, concepts surrounding agency banking, certification, financial services and industry regulations can feel complex or difficult to understand.

The challenge was to turn technical information into content that was clear, educational, relevant and easy to consume — while strengthening the client's digital authority.

The objective

Strengthen digital positioning
Educate the audience
Communicate financial-inclusion initiatives clearly
Build authority within the agency-banking space
Increase awareness of relevant products, services and programmes

Our approach

TM Digital Biz Services works as a strategic content partner, translating complex information into audience-friendly digital communication. We also support the digital presence of the client's agency-banking certification ecosystem.

The result

The primary transformation has been the development of a more structured content system capable of consistently communicating complex financial and industry information to a digital audience.

Rather than simply publishing corporate announcements, the content strategy creates educational and contextual content that helps the audience understand the subject matter.

Client feedback

What clients say

“Ifeoluwa was employed to manage our social media accounts. In the space of two months, our engagement has increased by more than 100% and an appreciable followers across all SM accounts recorded. He is creative and can work independently without prompt or aid. He always exceeds expectations and is very eager to add value.”

Olorunfunmilayo A.

“I hired Ifeoluwa A. to manage the social media account and marketing plans for two of my companies, and he has been doing that up to date without any supervision. He is dedicated, consistent, and timely in meeting the tasks. He has increased our social media presence and client list, and I am happy working with him.”

Michael Q.Builder · Founder, MNO Construction & BuildMNO

“I'm loving the peace of mind that comes with having you as my social media manager. I even got leads from the Instagram page. You actually know your onions. No regrets at all. It has been a great experience with you and my mind is at rest. Thank you.”

Mrs Diane Badmus

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Performance results shown on this page are based on documented reporting periods and available platform analytics. Results vary based on industry, audience, offer, budget, platform conditions, consistency and other external factors. Case studies are presented to demonstrate our approach and previous work and do not constitute a guarantee of future performance.

Next step

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