Page Setup & Optimization
Make your profile do the selling before anyone sends a message.
Your profile is often the first thing a potential customer checks. We set it up or rework it so it's clear what you do, who it's for and exactly how to take the next step.
The problem
Visitors arrive. Then they leave.
Content and ads can bring people to your profile. If the profile doesn't answer their questions in seconds, that attention is lost.
- A bio that describes the business vaguely, or not at all
- No clear call to action or contact route
- Broken, outdated or cluttered links
- Highlights that are empty, random or years old
- Inconsistent names, handles and visuals across platforms
- Business features and settings left unused
What we do
Setup and optimization, platform by platform.
Profile audit
A review of each profile against what your customers need to see.
Positioning
A clear statement of what you do, for whom and why it matters.
Name, handle & category
Consistent and searchable across platforms.
Bio copy
Written for clarity and action, within each platform's limits.
Links & contact routes
Link setup, WhatsApp, email and booking options that work.
Highlights
A structure that answers common questions — with matching covers.
Visual consistency
Profile image, cover and pinned content aligned to your brand.
Business tools
Business account features, contact buttons and settings configured.
New page setup
For new businesses: pages created and configured correctly from day one.
Who it's for
Useful for…
New businesses
Starting out and want pages set up properly the first time.
Businesses that have evolved
Your offer has changed but your profiles haven't caught up.
Before running ads
Make sure paid traffic lands somewhere that converts.
Pricing
Built around your business — not a fixed package.
Every business is at a different stage, so we don't believe in forcing every client into the same package. Our engagements are designed around your objectives, platforms, content requirements and level of support.
FAQ
Optimization questions
Which platforms can you optimize?
Instagram, Facebook, LinkedIn (personal and company pages), TikTok and X. We'll prioritize the ones that matter most to your customers.
Do you need my login details?
Where possible we use official access tools (such as Meta Business Suite roles) rather than passwords. Where a login is unavoidable, we agree a secure way to share it.
Will optimization increase my followers?
Optimization makes your profile clearer and easier to act on; it doesn't guarantee follower growth. It's often the first step before content and ads, because it improves what happens when people arrive.
Free resources · coming soon
Not ready to work with us yet?
Start by assessing your current digital presence.
Free Social Media Page Optimization Checklist — and more
Our free Social Media Page Optimization Checklist and other practical resources are being finalised. Once they're ready, they'll be available right here.
In the meantime, if you'd like a second pair of eyes on your pages, we're happy to talk.
Next step
Your digital presence should be working harder for your business.
Let's discuss where your business is now, where you want to go and what your digital strategy needs to get you there.