Social Media Strategy
Know exactly what to post, who it's for and why.
A social media strategy is the decision-making framework behind your content: who you're speaking to, what you want them to do, which platforms matter and how you'll know it's working.
The problem
Without a strategy, every post is a guess.
When there's no agreed direction, content decisions get made in the moment — and the page ends up reflecting whatever was urgent that week.
- No clear picture of the ideal customer
- Trying to be on every platform at once
- Content that entertains but doesn't sell — or sells but doesn't engage
- No link between social media and business goals
- No agreed way to measure success
What you get
A roadmap your team can actually follow.
We audit where you are, research your audience and competitors, then document a practical strategy — written so an in-house team, a freelancer or our own team can execute it.
Platform audit
What's working, what isn't and where the gaps are on each profile.
Audience insight
Who you're speaking to, what they care about and what stops them buying.
Competitor review
How others in your space show up — and where you can stand apart.
Positioning & messaging
The core message and tone your content should consistently carry.
Platform plan
Which platforms to prioritise, and the role each one plays.
Content pillars
The recurring themes and formats that serve your objectives.
Calendar framework
A realistic posting rhythm and a sample calendar to start from.
Conversion pathways
How attention moves from content to enquiry, booking or purchase.
KPIs & measurement
What to track, how often and what the numbers should prompt you to do.
Who it's for
Strategy-only works best for…
Businesses with an in-house team
You have someone to execute; they need direction and a plan to work to.
Launches and repositioning
A new business, product or brand direction that needs to start on the right foot.
Businesses that have plateaued
Activity is steady but growth has stalled, and you need a fresh, structured view.
Pricing
Built around your business — not a fixed package.
Every business is at a different stage, so we don't believe in forcing every client into the same package. Our engagements are designed around your objectives, platforms, content requirements and level of support.
FAQ
Strategy questions
Can I hire you for strategy only?
Yes. The strategy is written to be executed by anyone — your team, a freelancer or us.
What format is the strategy delivered in?
A written strategy document, plus a walkthrough session so your team understands the reasoning and can apply it.
How long does it take?
It depends on the number of platforms and the depth of research needed. We'll confirm a timeline in your proposal.
What if we want you to implement it afterwards?
Many clients move from strategy into social media management. The strategy becomes the brief we work to.
Next step
Your digital presence should be working harder for your business.
Let's discuss where your business is now, where you want to go and what your digital strategy needs to get you there.